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Future Management Consultancy Division

  • Business&Management Consulting Center
  • Green Business Consulting
  • Customer Satisfaction Management Dept.
  • NBCI(National Brand Competitiveness Index)
  • Sustainability Management Dept

NBCI(National Brand Competitiveness Index)

  • KPC researches and announces NBCI to spread the management mind-set that is centered around brand value, thus, stimulating goodwill competition and providing the correct purchase standard for consumers
  • NBCI (National Brand Competitiveness Index) is an index produced as a sum of brand awareness formed through marketing, brand image and relationship on a scale of 100. It indicates that the area to be invested by each company to identify the level of brand competitiveness in the concerned industry ,and furthermore to improve brand competitiveness.

Strengths and applicability of NBCI

To secure global competitiveness of brands, KPC provides comprehensive consulting and training services based on NBCI(National Brand Competitiveness Index)


  • Strategies report based on NBCI survey(Sponsorship)
  • Measure brand asset in monetary terms
  • Brand/Corporate customized NBCI model development
  • Brand diagnosis based on NBCI survey and consulting on strategy formulating

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